THE NUTRITECH® STRATEGY
MORE THAN JUST SPORTS NUTRITION
“We have always believed that NUTRITECH® is so much more than premium sports nutrition… it is a lifestyle. “
FOUNDATION
NUTRITECH® is founded on the premise of two fundimental ideas, Nutrition and Technology. Established out of a love for the fitness and sports industries, it is the passion to go harder and recover faster that forces NUTRITECH® to continually adapt, innovate and evolve in order to stay at the forefront of Nutrition Technology.
With a hat tip to Aristotle’s age old premise of “The whole is greater than the sum of its parts”, it is the culmination of these two fundimental ideas in unison that accelerates our drive to redefine the sports nutrition industry.
Nutrition
[nu·tri·tion] (noun)Nutrition is the science that interprets the interaction of nutrients and other substances in food in relation to maintenance, growth, reproduction, health and disease of an organism. It includes intake, absorption, assimilation, biosynthesis and catabolism.
Technology
[tech·nol·o·gy] (noun)Technology (“science of craft”, from Greek τέχνη, techne, “art, skill, cunning of hand”; and -λογία, -logia) is the collection of techniques, skills, methods and processes used in the production of goods and in the accomplishment of objectives, such as scientific investigation.
art, craft.
MORE THAN JUST SPORTS NUTRITION
We have always believed that NUTRITECH® is so much more than premium sports nutrition… it is a lifestyle.
A lifestyle that you live every second of the day, from the minute you wake up, the minute you step onto your battleground of choice, to the minute you close your eyes at night – from rocking a signature NUTRITECH® flat peak to chugging a pre-workout before your grind, fortifying your immune system with a vitamin and mineral blend to wrapping up post-workout in a straight up hooded sweat, represent the lifestyle you live.
